JM
Systems thinker. Applying design thinking to spaces, businesses, and decisions.
I work at the intersection of spatial intelligence and system design — studying how the shape of a place, an organisation, or a decision quietly determines what can happen inside it. Most “strategy” problems are really geometry problems in disguise. This site is where I write out the thinking that doesn’t fit in a LinkedIn post.
Recent thinking
The render is not the product
Tools commoditise output. Judgement is the last thing that can't.
The underfunded venture
Every self-employed person has a project list. They are never on it.
The floor moved
AI raised the baseline for everyone at once. Most people are still catching up to what that means for how they work.